APSC THIS WEEK
UBC Faculty of Applied Science's Weekly E-Newsletter
internal audience members
1
+
e-newsletters
1
open rate
~
1
%
My role as a Digital Communications Assistant
From race cars to dementia research, UBC Applied Science’s impact on the world is far and wide-reaching. To share these noteworthy headlines and disseminate other important information, I created UBC Applied Science’s weekly newsletter, APSC This Week, for their staff and faculty members. During my time with APSC, I created 52 newsletters with an average open rate of ~50%.
WHAT I LEARNED
HTML
Edited APSC This Week using Adobe Dreamweaver and HTML. Thereby resulting in a strong HTML foundation
SENDY & SYMPA
Used Sendy, an email newsletter application and Sympa, a mailing list management software, to send off APSC This Week
DRUPAL
Navigated the backend of Drupal, a content management system, to access submissions for APSC This Week