KEY PROJECTS
Marketing and business analytics at the UBC Sauder School of Business
MARKETING ANALYSIS
Teams compete in a marketing simulation game (MarkStrat) in order to manage a brand portfolio for B2C consumer goods. To achieve the highest market share, my team (Team McNugget)
- Drew actionable insights from market and competitor reports
- Managed product portfolio and launches
- Executed sales and distribution strategies
DATA ANALYTICS & BUSINESS PROGRAMMING
PYTHON
- Machine Learning
- Pandas
- Basics of data analytics
- Data structures and object-oriented programming constructs
PROJECT
Use Twitter API and Python to collect tweets related to COVID-19 and generate insights from the data collected
MARKET RESEARCH
collecting data from the ubc population to recommend four tenants for a commercial space at ubc
Data Collection
Data Analysis & Visualization
Report & Presentation
CONSUMER BEHAVIOUR
KNOWLEDGE
- Strong understanding of concepts related to consumer behaviour
- Apply concepts to real world marketing problems and suggest profitable, efficient and ethical marketing strategies.
PROJECT
Use Facebook Ads to conduct an experiment on whether sustainability focused ads would be more effective with Millenials as opposed to Generation Z
INTRODUCTION TO MARKETING
Examined Starbucks' key success factors in the context of the analyzed macro-environment
situation analysis
Evaluating internal and external conditions that affect Starbucks
swot analysis
Finding Starbucks’ strengths, weaknesses, opportunities and threats
STP ANALYSIS
Created a marketing strategy that positioned Starbucks with a lucrative segment
BUSINESS WRITING
For class, I developed a business proposal that aims to reduce healthcare barriers for Indigenous communities through a partnership between TELUS Health and the Haisla Nation through WeCare. WeCare is a program that trains TELUS Health MyCare practitioners to provide culturally competent care to Indigenous communities