Turkey 2-Part Tourney — Halloween Edition
A spooktacular fundraising event for united way
My role as a Digital Communications Assistant
On a dark and stormy night, UBC Applied Science called all monsters, witches and ghouls to compete in their annual fundraising event for United Way, a non-profit organization that supports vulnerable seniors, families and children across the Lower Mainland and Fraser Valley. More information about the event can be found on the event page and news announcement.
To promote the event to UBC Applied Science’s target segment which consisted of faculty and staff members, I created graphics, copy and web pages. I also helped rebrand the event because we decided to host Turkey 2P 2019 on Halloween instead of Thanksgiving.
More Turkeys
Gobble, Gobble Gobble
What I learned
CONTENT CREATION
Created marketing material such as flyers and web graphics using InDesign and Photoshop
BRANDING
Re-branded the event to suit Halloween because the fundraiser was traditionally held during Thanksgiving
EVENT PLANNING
Apart of an event planning committee and brainstormed with committee members on theme, logistics and execution