UBC B+MM 2021 BROCHURE
ubc bachelor + master of management Dual Degree Program (B+MM)
My role as a Marketing & Communications Assistant
To create the UBC Bachelor + Master of Management Dual Degree 2021 Program brochure, I collaborated with different stakeholders to create a product that reflects UBC Sauder’s new branding and effectively communicates information to our audience. My duties included creating and presenting a creative brief that conveyed our brochure objectives to the designer. As well, I synthesized different stakeholders’ feedback into a cohesive and actionable document for the designer during the drafting process.
What I learned
PROJECT MANAGEMENT
Ensured the project adhered to the production schedule and successfully launched the brochure on-time
BUSINESS PRESENTATION
Conducted a business presentation to an external stakeholder over Zoom to convey objectives and project timeline
BRANDING
Created a design brief that communicated RHL's design expectations and new branding guidelines to outsourced designer